Privacy Policy

1. Introduction
Trendy-Tee (“we”, “us”, “our”) is developed and managed by Stylaxis (Pvt) Ltd, located in Riga, Latvia. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services. Our practices are designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) along with the California Privacy Rights Act (CPRA), and other premium privacy standards. By using our website, you agree to the terms outlined in this Privacy Policy.

2. Information We Collect
We collect a comprehensive range of personal information to provide you with a tailored and secure experience on our platform. This includes data you voluntarily provide—such as your email address, first and last name, phone number, and complete address (including street address, city, state or province, ZIP/postal code)—as well as social media profile information and any other details you choose to share. In addition, our website employs tracking and analytics tools, such as Google Analytics, to automatically gather information regarding your device, browser type, IP address, time zone, and usage patterns (e.g., pages visited, time spent on the site, and interactions). This combination of information allows us to improve our services, deliver targeted advertising through platforms like Google Ads (AdSense), send transactional and marketing emails, and process payments via providers including PayPal, Stripe, and payehere.

3. How We Use Your Information
We use the collected information for multiple purposes. Primarily, your personal data is used to process and fulfill orders, communicate with you about your transactions, and provide customer support. We also utilize your data for analytics and to enhance your browsing experience by personalizing the content and advertisements you see. Our targeted advertising efforts are supported by our use of third-party services, which help us serve ads based on your browsing behavior and preferences. Furthermore, the information collected is essential for maintaining and securing our website and for ensuring compliance with applicable laws.

4. Legal Bases for Processing
Under GDPR, our processing of your personal data is based on your consent, our legitimate interests in providing and improving our services, and the necessity to fulfill contractual obligations when you place an order. For residents of California, CCPA and CPRA provide you with the right to request details on the personal information we collect, request deletion of that information, and opt out of the sale of your personal data, subject to certain exceptions.

5. Third-Party Services
We share your personal information with trusted third-party service providers who assist us in operating our business. These include:

• Analytics and Advertising: Google Analytics and Google Ads (AdSense) to monitor website usage and deliver personalized ads.
• Email Services: Providers that help us send both transactional and promotional communications.
• Payment Processing: Companies such as PayPal, Stripe, and payehere, which process payments securely on our behalf. For additional details on payehere’s data practices, please refer to their Privacy Policy.

6. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience. These technologies help us gather information about your device and online behavior, which enables us to analyze trends, administer the site, and serve targeted advertisements. You can adjust your cookie settings through your browser; however, please note that disabling cookies may impact certain functionalities of our website.

7. User Rights
For Residents of the European Economic Area (EEA):
You have the right to access, correct, update, or request deletion of your personal data. Additionally, you may request data portability or withdraw your consent to our processing of your data at any time.
For California Residents (CCPA/CPRA):
You have the right to request disclosure of the personal information we collect, request deletion of your data (subject to legal exceptions), and opt out of the sale of your personal information. To exercise these rights, please contact us using the details provided below.

8. Data Retention and Security
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal or regulatory obligations. We employ industry-standard security measures to protect your data from unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of electronic storage or transmission is entirely secure.

9. International Data Transfers
Your personal data may be transferred to, stored, and processed on servers located outside your home country, including in jurisdictions that may have data protection laws different from those in your country. By using our services, you consent to the transfer of your data to countries where our service providers operate.

10. Children’s Privacy
Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe that we have inadvertently collected information from a child, please contact us immediately so that we can take steps to delete the information.

11. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy periodically to reflect changes in our practices or to address new legal or regulatory requirements. Any changes will be posted on this page, and the “Effective Date” will be updated accordingly. We encourage you to review this Policy regularly to stay informed about our data practices.

12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, or if you wish to exercise your rights under GDPR, CCPA, CPRA, or other applicable laws, please contact us by email at hello@trendy-tee.com.